Elizabeth Arden was
a pioneer. She was the first to introduce the destination spa to the United
States. In 1934 she opened her famous Maine Chance. Soon a second one in Arizona
followed. Spas were known in Europe as places where people went to rest and
take "the cure" by drinking mineral water and soaking in mineral baths.
Ms. Arden Americanized
the concept by creating a womens haven not only for well being, but for
beauty treatments, fitness, exercise and diet. Seventy years later Maine Chance
is gone, but its imitators are legion and similar destinations continue to sprout
up all over the country.
Elizabeth Arden did
not disappear. A full line of cosmetics still bears her name. Her signature
Red Door Salons, the beauty empire that began in 1910 with a Fifth
Avenue address, now number 120 full service and day salons, which are freestanding
or housed in department stores.
The company has moved
to a new level of operations and is in talks with hotels and resorts to recapture
the spirit of Maine Chance. The first has already opened at the Seaview Marriott
Resort and Fairway Villas in Absecon, New Jersey. David Stoup, CEO of Elizabeth
Arden, said, "Our clients will now be able to enjoy the same signature Arden
services they receive at our urban locations in multiple resorts around the
The New Jersey spa
offers an extensive menu of body treatments including wraps, polishes, aromatherapy,
hydrotherapy, many styles of massages and special services just for men. Four
classes are held each day including aquaerobics in the indoor pool. There are
mineral whirlpools and relaxation gardens, a Swiss shower, a sauna, a steam
room, a gym with state-of-the-art equipment and a cafe for light meals.
The Red Door Spa
is housed in a separate building on the 670-acre Seaview property along the
southern New Jersey shoreline. The resort belongs to the National Trust Hotels
of America, an organization that recognizes preservation and the maintenance
of historic integrity, architecture and ambience.
Elizabeth Arden Red
Door Spa, 400 East Fairway Lane, Galloway, NJ 08205. Tel. 609-404-4100. Packages
and individual treatments. Hotel rates start at $150. www.reddoorsalons.com